Director Monty Marsh brings his unique vision to life in this bold and dynamic spec video for Apple AirPods. In "Practically Magic," an athlete takes to the streets of downtown Los Angeles, performing a series of hardcore activities that showcase the AirPods' incredible ability to stay securely in your ears, no matter how rigorous your workout.

From push-ups to pull-ups, inversions to headstands, the athlete pushes his body to the limit, all while the AirPods stay firmly in place. Against a backdrop of stunning architecture and striking cityscapes, the video captures the athlete's journey, creating a sense of momentum and energy that carries the viewer along.

Editorial