We redesign Iberspa’s corporate identity with the aim of updating it in accordance with its business situation and positioning itself in the SPA & Wellness sector as an ambitious design brand.
Brand values, the company's mission were defined and a new approach to corporate image was made. The logo was designed using Fontfabric's Uni Neue typography, geometric with balanced, rounded, simple and timeless shapes that convey precision and rhythm.
We also added a symbol, that is inspired by the essence and the mission of the company that arises from the superposition of the simplified form of a SPA seen zenithally with a waveform that enters for the side left. The unusual placement of the new symbol and the new baseline, "feel the pleasure of water", brings originality to the whole set.
Defining the values of the brand and its new graphic image, different applications have been made in materials such as corporate stationery, samples and other communication materials.
In the finishes of these materials we have applied metallic copper ink to give it a more premium finish and have been used sustainable and quality materials.
The new art direction of the brand aims to give a more elegant, modern and professional image compared to its previous branding. Necessary renovation due to the significant growth that the company has experienced in recent years.
