2021
Client: Argieskema / Collab: Trinchera Marketing
Visual identity
Client: Argieskema / Collab: Trinchera Marketing
Visual identity
Argieskema – Visual identity
Argieskema is a small firm that helps other companies rediscovering, updating and digitizing their wiring diagrams. Previous to the design of their new website, I collaborated with Trinchera to refresh their visual identity and help them attract new and bigger clients.
The identity needed to give the brand a new symbol and to allow it to express itself through a distinctive and recognizable graphic universe. It had to move away from the typical aesthetics of the category. We came up with a radical evolution, seeking that its clients could quickly associate the concepts of agility, flexibility, and optimization with the brand, key benefits of Argieskema's service.
In addition to that, we created a modular and flexible graphic universe to accompany the logotype and reinforce the brand's messages. Based on the simple shapes of the symbol, we built two illustration systems to represent easy access to information and effective data management.
We covered the visual system in a very saturated color palette, allowing us to generate some soft gradients that would add dynamics to the entire identity.
