The Laughing Cow
"Because its better to laugh" Campaign
The Brief:
we were tasked with coming up with a campaign that talks to children that will evoke buzz and spread happiness throughout. This will make parents want to buy TLC wedge as it the healthier choice.
How?
Through touch points on Digital and instore mediums we will do a competition and collectables. This will bring attention to the brand.
Youtube Preroll AD
Floor Decals to evoke laughter and educate leading up to the isle where the product is
Competition
Free standing unit
