C2L
C2L is a software development farm in Indian, specialized in the insurance domain. This already site is in live.


Briefing: They required an online brand visibility for the purpose of marketing & sells. And try to establish that they are expert in the particular domain. C2L are developing the backend operating software for the investment industries. The target audience is obviously the INSURANCE INDUSTRIES. Personality of the brand should be Trustable, Confident, Expert, Smart and Fresh.   

Idea & Concept: The basic idea of the creative is to creating concept graphic with creative lines in the masthead banner. And the visual to portray that C2L is providing the best solutions for the domain. The using of the emerald green is to create the branding all over the design.
Apart from that in the User Experience display the solutions is the main focus in the home page so user can get all the products at a time as dropdown functionality.

 
Work Period: 2013
 
Status: Now it's live, you can watch this from net.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Published:

06

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Published:

Creative Fields