MAGIS
Magis (meaning “more” in latin) is a car-centric shop specializing in aftermarket customizations and performance packages for muscle cars and hot rods, where all detailed work is performed by knowledgeable artisans. Although the target audience, consisting of car enthusiasts, covers very broad demographics in age, income and profession, they still function as a big family.
THE CONCEPT:
* A car-centric image representing the industry.
* Incorporating “more” through a plus sign.
* Utilizing classic muscle car colours.
* Iconic retro styling with modern precision.
* A family of marks representing the close community of car enthusiasts.
Photo credits: pexels.com
