Daydream 科学家咖啡2021春季新品推广主题视觉形象

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[Daydream] VI and Packaging Design of The Scientist Coffee’s Spring Theme

科学家咖啡2021春季新品推广主题视觉形象

Visual Identity, Packaging, 2021

Creative Director Alex

Art Director Alex

Designer Alex, Karo, Hawk

Client The Scientist Coffee

Daydream is the theme of spring 2021 of The Scientist Coffee. This season's new product is characterized by the fragrance of violet flowers, while daydream is the flower language of violet. The visual identity design outlined the five feelings of daydream in the form of hand drawing, and designed the theme typeface by hand drawing based on the skeleton of sans serif, which is intended to create a casual spring mood for consumers and echo with the product taste.

Daydream是科学家咖啡2021春季的新品推广主题，这一季新品的特征是紫罗兰花香，而daydream是紫罗兰的花语。主视觉设计以手绘的形式勾勒了描述白日梦五种感受的图形，并基于无衬线体的骨架手绘制作了主题字体，意图向消费者营造出漫不经心的春季情绪，和产品味型形成呼应。