Andhika Nataprawira's profile

Air Cooler • SHARP AIR COOLER • Proposal

Andhika Nataprawira
•
SHARP Air Cooler Design Proposal
I involved in designing product line of Air Cooler intended for Indonesia (main) and other Asian country. Back then, this type of appliances not so popular in the market, SHARP Indonesia considered that situation as an opportunity to become product leader.
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
DESIGN IDEATION (KEYWORD)
design industrial design Japan Design product design electronic
ALTERNATIVE  COLOR PALLETE #1

The color palette based on electronic goods color trend at that time. The stylish colors at that time were colorful metallic colors, such as, pink, gold, rose gold. This one was heavily inspired by the newest Iphone model color option, which later followed by other phone manufacturers.
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
ALTERNATIVE  COLOR PALLETE #2

I suggest all-black variant, to balance the first alternatives, which is more colorful and playful. This color option brings more mature, serious feel and neutral if placed in house Interior. The matte black finishing gives the impression of luxury and not tacky.
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
ADDITIONAL COLOR OPTION

Update product color option, based on data of popular color for middle segment, Electronic Appliances for Indonesia market (2013-2014).
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
PRODUCT VARIANT UPDATE

Update product by adding pattern/decals, for Black variant edition.


design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
design industrial design Japan Design product design electronic
SHARP Air Cooler Design Proposal  • 2014 - 2016 • courtesy of SHARP ELECTRONIC INDONESIA

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Air Cooler • SHARP AIR COOLER • Proposal
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Andhika Nataprawira's profile
Jakarta, Indonesia

Air Cooler • SHARP AIR COOLER • Proposal

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