Paulette Zéro Déchet is a French brand offering zero waste products such as washable cotton pads — called Pancakes — and bulk bags made from upcycled materials. The brand wants to stand out from usual green brands by offering a colorful and attractive identity but still committed.
For this, a pattern was created from the shape of Pancakes — the star product of the brand. A simple but impactful linear typography was used in the logo in order to affirm the transparent and reassuring positioning of the brand. A pictogram representing a plant was designed from the letter P in the logo to quickly identify the brand on social media. Yellow was chosen as the dominant color to bring warmth and luminosity to the brand.
Client Paulette Zéro Déchet
Services Brand Identity
Role Art Direction, Graphic & 3D Design
Photography Marie Lukasiewicz
Year 2018
Services Brand Identity
Role Art Direction, Graphic & 3D Design
Photography Marie Lukasiewicz
Year 2018
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