About Client
ADFORM comes to help companies that find it difficult to build business processes effectively. ADFORM helps build business processes, understand company weaknesses and offer an effective solution to fix them.
Problem
The previous design of the brand was done without considering its character and mission. ADFORM wanted the identity to represent who they are.
Solution
The brand helps companies grow, develop and thrive. Therefore, symbols of development and forward movement were chosen for the logo metaphor. The main purpose of the brand is support. That’s why green was chosen as the main accent color. The brand positions itself as an expert. That’s why white and gray were chosen as the main colors and a geometric font was chosen.
