Fire Kai is a premium brand made for life's endless adventure, focused on mindset and lifestyle. Whether the adventure is taking on the day or climbing Mt. Kilimanjaro, Fire Kai is there to help you achieve your greatest goals. Our gear and apparel are a vessel to remind you and those around you that we are all part of the same "Family". Fire Kai was born of fire and flows like water, born from the elements. Depending on the origin, Kai means Ocean, Recovery, and Warrior, which are all context to our mantras.
Our DNA is rooted in the Islands and tied to the Mainland. We are a brand that believes in its people, their adventurous lifestyles, and their undying spirit. Life is plentiful and a never-ending adventure. Life brings the challenge to your door every day, and we want to be there with you, raise you up, and help you push further every time. We focus on high-quality, purposeful products that not only seek to be good for you but also for our great blue planet.
THE MINDSET & MANTRAS
“Go beyond the horizon”
Our first mantra pulls from deep within where we believe inside everyone has a desire to seek, be curious and pursue that which isn’t easy. The adage with challenge comes our greatest achievements is something that the dreamers, adventurers and the storytellers know all too well. We must go beyond, for the horizon is merely a new beginning.
“Move Past the Barrier”
Our second mantra reaches out when obstacles get in the way. Overcoming barriers in our path many times affirms that you’re on the correct path. Moving past the barrier at hand will lead to greater success and perseverance becomes strength. Barriers should never stop you but they can define your your greatest achievements if you never surrender.
“Push On”
Our third mantra says it all. Push on when others give up, be the reason you succeed. We've all hit “the wall” in our life but the most bitter sweet moments come when we push on, try new things and get outside our comfort zone. You'll never stop growing if you continue searching for the unfamiliar.
“Pack Adventure”
Our fourth mantra reminds you like home is where the heart is, so is adventure. You are the adventure, life is the adventure, and it's what you choose to make it. Pack adventure everyday, life is always worth living and it's the adventure that reminds us of this.
“Reach New Heights”
Our fifth mantra is all about never putting a ceiling on life. There is no cap. Sky is the limit they say.. of course that's only true until you’re in the sky. If you can retain this you'll realize that mastery is attainable yet the pursuit never ends. A true master know's they are never done learning and the pursuit of life has no limit, neither does the sky and neither do you.
“Be the One”
Our sixth mantra reminds us to be different, to be a rebel, create change and be unique. As individuals setting the pace and tone for others can make the world a better place if you want it to. The smallest change you create can change the world and benefit us all. We urge you to be the one everyday; we are the dreamers of dreams.
“Rise Above”
Lastly, around here we talk about being able to “Rise Above”. We mean, do more, be more, be an example and most of all lead by example. True character is what you do when no one is looking, however sometimes it’s even harder to do the right things when you are in the spotlight. When those times come we must remind ourselves to evolve and to help other evolve, to rise above.
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