CHALLENGE

We set ourselves the challenge of creating an entire design ‘language’ that would drive our studio’s look from top to bottom.

 

SOLUTION

Despite the many hitech gadgets at our disposal we went to the cutting mat to experiment with paper cutting and folding. We simulated ‘vector’ type shapes using British Paints colour sample cards, this experimentation was then translated into a coherent style and design language right down to our logo.

 

RESULT

A creative process that was a fusion of digital and craft that gives us a unique look, something that represents our cross disciplinary talents.