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    CI/BI Re-design for Marshall Goldsmith SCC.
Marshall Goldsmith Stakeholder Centered Coaching
I was asked to redesign the existing CI starting with the logotype by flipping the two parts that make
the word mark. I was also asked to redesign the existing symbol and give the brand a more coherent, professional looking identity, without altering too much of the existing CI.
Marshall Goldsmith has recently been recognized as the # 1 leadership thinker in the world
and the # 7 business thinker in the world at the bi-annual Thinkers 50 ceremony sponsored by the Harvard Business Review.  His Stakeholder Centered Coaching approach has proven to enable successful
people to lead more effectively through long-term change in leadership behavior by using a methodology that is highly effective and time efficient.
Thank you!