gray_thingz branding
gray_thingz is a concrete design shop/lab based in Yerevan, Armenia. the challenge was to create memorable naming and brand identity for the concrete products, which are minimalistic and geometric.
you see three hemicycles in a logo because they symbolize three main ingredients of concrete: water, sand, and cement. I deliberately chose one of the most simple yet perfect shapes for the logo to match the logo with the products of gray_thingz. besides the primary logo, the brand has many sub-logos for each product, that are the simplified versions of the product's upper views. five of them are shown below. these are the very first five products of gray_thingz; though the brand is evolving, so do the product logos.
at gray_thingz they love to spread happiness and positivity, so I designed a sticker pack with motivational and funny sayings, that clients can stick to the concrete products or wherever they want.
