Simon | Premium Outlets - Advertising Campaign
Simon Premium Outlets® is the outlet division of Simon Property Group, recognized as a mark of quality and authenticity by shoppers from around the world. With designer outlet centers in top cities and tourism locations, their portfolio features 81 Premium Outlet Centers® including 65 in the United States, nine in Japan, three in South Korea, and one each in Puerto Rico, Canada, Malaysia, and Mexico. AgencySacks was the creative and strategic force behind the creation of the Premium Outlets brand. As part of growing the business from 9 locations to more than 70 over 20 years. The creative not only changed the brand itself but the image of outlet shopping across the globe as a whole.
Project Goals
The SHOP BRILLIANTLY Campaign was aimed to attract top premium brands, high-end shoppers, and move the brand away from the idea of "factory outlet" shopping.
Jessica's Role
Jessica worked meticulously and extensively on several photo shoots for Premium Outlets, each multi-day shoot projected to produce content for an approximately a years worth of advertising, which she later executed. Jessica helped brainstorm image scenarios needed for all 18 sale periods, while considering various weather markets and fashion trends for all seasons. She was responsible for elevating the style of the brand; assisted on selecting models, wardrobe, set design, and shots on-set; and maintain the brand's high-end aesthetic throughout the campaign year.
The Shop Brilliantly campaign helped to upscale Premium Outlets® as a brand, giving Simon® the opportunity to open the doors for off-price brands including Chanel, Prada, Dior, and many others.
Project Scope
Campaign & Image Concept / Art Direction / Billboards / Ad Design
Credits
Team: AgencySacks / Photographer: Dean Isidro / Fashion Stylist: Anthony Unwin / Prop Stylist: Shari Anlauf / Model: Olga Maliouk / Hair Stylist: Robert Lyon / Make-up Artist : Lottie
Simon Premium Outlets
Behind the Scenes Photo Shoot
Behind the Scenes Photo Shoot
