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Illustrations for Juventus
ILLUSTRATION 1/20: UCL
Illustration created prior to the UEFA Champions League Match against Atletico Madrid: Bonucci and Cristiano Ronaldo (09-18-2019)


Illustrations for Juventus
I was commissioned by football club Juventus to create 20 illustrations to celebrate and to promote various events from 2019 to 2021 like Uefa Champions League matches, the arrival of new players, or goalkeeper legend Gigi Buffon breaking a league record. The illustrations were posted on all social media channels (Instagram, Facebook, Twitter) and generated over 15 million likes, comments, and shares. Huge thanks to the whole team of Juventus for this exciting journey. Forza Juve!

Credits:
Brand Manager: Daniele LunazziBuyer: Vito Barbieri Digital Editor: Davide CappelliDigital Producer: Giulia TascaDigital Strategy: Pierdamiano TomagraIntegrated Marketing: Claudio RipulloneSenior Digital Editor: Giulio Sala Year: 2019 - 2021


ILLUSTRATION 2/20: UCL
Illustration created prior to the UEFA Champions League home match against Bayer 04 Leverkusen (10-01-2019)




ILLUSTRATION 3/20: UCL
Illustration created prior to the UEFA Champions League home match against Lokomotiv Moscow (10-01-2019)






ILLUSTRATION 4/20: Halloween Special
Halloween illustration special 2019




ILLUSTRATION 5/20: UCL
Illustration created prior to the UEFA Champions League match in Moscow: Szczesny & Matuidi (11-06-2019)




ILLUSTRATION 6/20: UCL
Illustration created prior to the UEFA Champions League rematch against Atletico Madrid: Cristiano Ronaldo (11-26-2019)




ILLUSTRATION 7/20: Kopa Trophy
Illustration to celebrate De Ligt who won the Kopa Trophy (12-02-2019)




ILLUSTRATION 8/20: UCL
Illustration created prior to the UEFA Champions League match against Bayer 04 Leverkusen: Alex Sandro & Dybala (12-01-2019)




ILLUSTRATION 9/20: UCL
Illustration created prior to the UEFA Champions League round of 16 match against Olympique Lyon: Cuadrado in the "Live ahead" studio (02-26-2020)




ILLUSTRATION 10/20: Serie A is back
Illustration to celebrate the restart of the Serie A after the first Covid lockdown (06-22-2020)




ILLUSTRATION 11/20: Buffon's Record
Illustration to celebrate the record 648 appearances in Serie A: Buffon (07-04-2020)




ILLUSTRATION 12/20: "Scudetto" Special
Illustration to celebrate the winning of the "scudetto" nine years in a row (07-26-2020)




ILLUSTRATION 13/20: UCL
Illustration created prior to the UEFA Champions League round of 16 match against Olympique Lyon: Bonucci, Szczesny & Ronaldo (08-07-2020)




ILLUSTRATION 14/20: More Morata
Illustration to celebrate the return of Morata to the Bianconeri (09-23-2020)




ILLUSTRATION 15/20: The New Number 22
Illustration to celebrate the arrival of the new number 22: Federico Chiesa (10-06-2020)




ILLUSTRATION 16/20: New Collection
Illustration to present the new players: Kulusevskim, McKennie, Chiesa, Arthur & Morata (10-10-2020)




ILLUSTRATION 17/20: UCL
Illustration created prior to the UEFA Champions League home match against FC Barcelona: Dybala vs. Griezmann (10-28-2020)




ILLUSTRATION 18/20: Halloween Special
Halloween illustration special 2020




ILLUSTRATION 19/20: UCL
Illustration created prior to the UEFA Champions League return match against FC Barcelona: Ronaldo vs. Messi (12-08-2020)




ILLUSTRATION 20/20: UCL
Illustration created prior to the UEFA Champions League return match against FC Porto: Ronaldo, Chiesa, Bonucci (03-09-2021)


Creation Process
Step 1: Player sketches



Step 2: Composition sketches



Step 3: Detailed drawing



Step 4: Final player illustrations & background development



Final illustration (third player has been cancelled eventually):



Usage on social media accounts of Juventus (Instagram / Facebook / Twitter)




JUVE x MAIVISTO



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Illustrations for Juventus
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