Visually describe and embellish the product's significant characteristics. The magnum675 is a new product intended for the wine industry giving winemakers the option of using clay as well as stainless steel and oak to ferment their wines.

 

Strong interest in the product in Australia and internationally created the need to provide technical specifications within a single cohesive document. Also, to create a brand for the product that would appeal to boutique winemakers the world over.

 

I chose a landscape booklet form because it can be easily scaled, translated into international paper sizes and adjusted to suite viewing as an e-book on different sized monitors.

 

One of the main strengths of the product is its simplicity; where it's functions are integral consequences of the design. As a result, the technical specifications are minimal so I set out to create a inspiring visual representation of each of the features while weaving the specifications into each page minimally.

 

These graphics will eventually carry through to all promotional material to do with this specific product including the website: www.flowforms.com.au