About
YK ONLINE is a modern clothing brand based in Turkey. The target audience of the brand is men and women between the ages of 18 and 40. The brand's clothing in unisex style is designed for everyday wear. At the moment the brand is under development. the brand operates online and provides delivery all over turkey as well as abroad.
Concept
I created a minimalistic logo that consists of the first letters of the owner's first and last name Y and K. The logo is timeless because of its simplicity and memorability. The corporate identity is also stylish and minimalistic. This design makes a reference to the basic clothing the brand sells. The corporate color palette is based on the basic colors - black and white. A pair of Open Sans and Akrobat fonts is used for the text. Both fonts are modern and clean.
