Endare is a young company that focuses on developing apps for tablets. Not just any apps, but apps that are designed to make working together easier. So when people come together and they use tablets, the apps of Endare make sure that working together becomes easier and more efficient.
Endare came to FRED+ERIC with a rebranding brief. The logo that was designed when they started their company didn’t look as professional as it should.
Endare also wanted the logo to be the basis for logo’s for their sub-brands (i.e. their apps).

To define what Endare does, we came up with the baseline “when tablets meet”. This became the starting point for the logo and branding as well.
We wanted the logo to show what happens when tablets meet, as you can see in this video that was used to present the idea to Endare.