Packaging Design and logo for SUPER BEEZY skincare brand targeted at Gen Z. 

Our goal was to make the packaging stand out on a shelf. We have opted for an illustrated character, who is the mascot of the brand. The decision was made after a research on remembering products by packaging. It has shown that unknown brands were better remembered if the packaging had an illustrated face on it (human or animal). 

For the logo we have chosen hand-written designer font that has a slick plump look and can be associated with comic style of the illustrations.

A project by da·de Agentur.