Briefing
ICC is a multi-ethnic and multi-generational church. Our love and passion for people is at the heart of our organization. A church extremely focused on relationships. Who cares about people and totally Christ-centered.
Our challenge was to represent all these values through a modern, joyful identity, which represents people and love for others. Communion, community and zeal for the word of God.
The Brand
As a result, we have a young, modern concept, with many support elements and colors for different moments, showing the richness of everything that was thought for this project.
Palette of colors
For the color palette, we selected colors that conveyed vermicelli, modernity, fun. A people happy and well with life.
Construction of the symbol
We use the mountain to represent growth, high places, closer to the sky. The arch to represent the community, protection, communion. The arrow to represent the walk, move on and finally, the path.
Montain Growth + Arch Community + Arrow Direction Advance
Supporting elements
We seek to explore to the maximum the forms used in the construction of the symbol to bring as much wealth as possible to the whole concept of visual identity. We used circles, arrows, diagonal lines ... everything that could represent the elements used to create the symbol.
