Migrant Whiskey
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About

About

I was contacted by the Trautwein Distillery Company to help them develop their new brand "Migrant". They're a German based company who wanted to… Read More
I was contacted by the Trautwein Distillery Company to help them develop their new brand "Migrant". They're a German based company who wanted to develop a brand concept on their late grandfather, Ken Trautwein, 1930's immigration passport. The whiskey is made unique by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak all the while being distilled in Germany. Truly a multi-cultural experience. Read Less
Published:
Migrant {Malt 'Scotch' Whiskey} is a distilled spirit from Germany.
 
 
The Trautwein Distillery Company reached out to the studio to develop and create their new brand "Migrant".
They're a German based company who wanted to develop a brand based on their late grandfather, Ken Trautwein, 1930's migration travels. The whiskey is uniquely made by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak and distilled in Germany. Truly a cross-cultural experience. 
 
Solution
The solution was to use visual cues from his actual passport, passage, and the rawness that period reflected. Being minimal, rough, and building up the "craft" cues helped evoke the character of the story.