The project consisted in expanding the visual identity of the several brands of the Hey Foodie holding, a collection of restaurants each with their own independent websites and social media channels.
Considering that the goal was to bring their costumer base from delivery apps to their website, they needed strong visual campaigns that would stay in people's minds and will bring them directly into their own delivery sites.
One of the ideas was to develop a premium box for the brand Cada Loco Con su Churro that would be delivered to different foodie influencers, this would gives people a taste of the different options of the menu and showcase the quality of the brand in comparison to other churro restaurants.
