Who’s afraid of Pink, Yellow and Blue? Certainly not us. A striking palette for a vibrant new look.
For Booking.com's annual "Click." event we created this upbeat animation that shows the connected trip from the first Mouse Click to the last Camera Click, and all the other Clicks in between. Each Click leads you onwards in this colorful digital world. We used circuit board textures and copper conductors to add extra Tech vibes. To build one coherent identity for the event, we also put together a package of stills and templates to cover all channels.
Eric Smilde & Rutger Paulusse teamed up for concept and art direction, with Eric taking care of the design. Kees Sparnaaij added his animation skills to the mix. We think the results are hysterically good, so fasten your seat belts and click ‘Play’.
Credits
Art Direction: Rutger Paulusse & Eric Smilde
Design: Eric Smilde
Animation: Kees Sparnaaij
Design: Eric Smilde
Animation: Kees Sparnaaij
Agency: MAAK
Production: Artbox
Producer: Marice Hanraets
Production: Artbox
Producer: Marice Hanraets
Click. by Booking.com - Seatbelt loop
Click. by Booking.com - Mouse click loop
Click. by Booking.com - Accomodation loop
Click. by Booking.com - Suitcase loop
Early animation tests - not used
Design elements in use at the Click. by Booking.com event - Photos taken by © Bart van Rooy | Maak Amsterdam
Design elements in use at the Click. by Booking.com event - Photos taken by © Bart van Rooy | Maak Amsterdam
Thank you for watching.
