Cricket - Movement Brand TV Campaign
Cricket Movement TV Spots

As Sr. Director Marketing Communications at Cricket Communications, I worked with our agency and oversaw production of a series of TV spots to reposition Cricket at the forefront of a consumer movement to prepaid within the wireless industry.

Prior to this series most of Cricket's work was price/promotion oriented. These are the first true brand spots the company had embarked on in the 6 years I had been involved with them.
Original Movement :30
Agency: Element 79 Partners
ECD: Dennis Ryan
GCD: Chris Laubach
CD: Ron D'Innocenzo
CD: Tony Maurer
Director: Brendan Malloy
Location: Barcelona, Spain
Date: Summer 2010

(Please note I'm crediting as I recall - if anything is incorrect I will fix it as soon as it's brought to my attention).
Cricket Movement :60
Cricket Movement Spanish :30 Transcreation (Alma DDB)
Cricket - Movement Brand TV Campaign
3
190
0
Published:

Cricket - Movement Brand TV Campaign

This TV campaign for Cricket was developed by Element 79 partners to position Cricket on the forefront of a consumer movement to prepaid wireless Read More
3
190
0
Published:

Creative Fields