The task at hand was to create a set of soups for the supermarket M&S. I needed to stick to own brand guidelines but be much more experimental with the product / packaging and think of a way that potentional customers would react with the product and in turn, buy it.
The final product was created in a set of four winter warming soups. Each of the flavours were winter variants and the packaging colours matched the flavour of soup within. The packaging was hand dyed with natural dyes such as onion skin, tomato and cabbage (all found within the soup flavours). The containers were wrapped in fluffy sleeves made out of towel like fabric to portray the idea of soup warming the holder. The consumer could microwave the container with the sleeve wrapped around it and keep their hands warm whilst drinking the soup. The idea was within M&S own brand guidelines but featured a fun, quirky element to entice consumers and make sales.
Tags were placed on the side of the packaging to highlight the most important aspect of the soups, the flavour. All other information was placed on a booklet label mounted to the lid of the container.
Further design elements were placed on the outer side of the booklet on top such as the name of the product, the M&S brand logo and the flavour once again for consumers with restriced view of the side label.
All of the labels were printed on eco friendly, recycled paper stock to keep in theme with the natural theme present.
Nutrition, allergens, care and related important information was stored within the booklet label so consumers could view it easily if they wanted to but it didn't over complicate the top of the containers. This was paired with a fun illustration.