Project: Lighting Catalogue
Design: ORBIT
Year: 2021
Visualisation: @nofussvisuals
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ORBIT product catalogue
Our client – a Belgian company called ORBIT – is a lighting manufacturer. Since over 30 years, ORBIT develops and produces state-of-the-art architectural lighting systems. They work in the medium to high end project lighting market. This includes hotel, office, leisure, retail and living spaces. They commercialize their lighting fixtures through an international dealer network of creative lighting specialists. ORBIT’s headquarters and production site are located near Antwerp.
What makes a realistic 3D rendering?
Without doubt lighting is the most crucial element in a realistic 3D rendering. Most professionals are aware of this dogma, but we find it a tad oversimplified. If we take some time to analyze the issue, we can conclude that each element plays its own important role. These elements include not just lighting, but also textures, and geometry. Obviously without good lighting even the most intricately modeled and textured scenes will look dull and boring.
Why are textures and geometry just as important? On the one hand, without good textures light cannot spread realistically. We need materials to produce those amazing highlights and reflections that make a CGI seem real. On the other hand, good textures cannot be realistically applied onto bad geometry. Objects that are too roughly modeled, with sharp and not rounded edges will look fake. In fact, in such a scene no textures or lighting would look convincingly realistic.
Lastly, in product catalogues there is usually no need for integrating characters. However necessary they might be to show the use of spaces – they are not so important for products. For now, 3D characters still look too fake to trick our eye. However, poorly integrated 2D characters are even worse because they just look like pasted stickers. Consequently, they do even less to maintain the illusion of reality we work so hard to achieve.
Importance of realistic 3D rendering
Since this is a lighting catalogue, the various lighting effects were even more important for realistic 3D rendering. By this we mean that every lighting fixture can contain different light sources or bulbs. These bulbs produce different intensities, colors, and spreads of light. In this project we did our best to ensure that all of them would cast realistic lighting when integrated in our scenes.
Do you like these 3D renderings? If so, go on to see the product packshots that we produced for ORBIT in the second phase of this project. Otherwise see this other photorealistic 3D rendering project we made.
However, please also keep in mind that we do not just do such extremely realistic renderings. If you are tight on time or budget or if you just want a good price/quality ratio – we have a solution!
So regardless of your 3D visualization priorities – do not hesitate and get in touch with us to discuss them. We are sure that together with our teams of 3D artists we will manage to satisfy all your needs.
Curious to see who we are or how we work? Go ahead and read some more about us or about our process.
