Moamor provides comprehensive professional “beauty” services including eyelash services, manicure, and skin care, paying attention to quality and detail. In addition to providing chic and professional services, the brand pays close attention to the customer’s experience, making sure he or she feels comfortable and relaxed in the entire process.
The brand name “Moamor” comes from the French phrase "Mon Amour", which means "My Love". The hope is to link love together with professionalism, becoming Moamor’s unique brand recognition. Through its professional service, customers would feel greatly honored. Furthermore, the brand hopes to convey the ideal of "dressing up for oneself”, so that as customers become more beautiful, they can become the very person “They Love”.
The logo design combines the letters “M”, “O”, “A”, and “R”, using contour lines to draw out its elegance and style. The Chinese letters use thin and tall lines to display allure, with both Chinese and English letters using serif lines to give the impression of eyelashes, adding to the overall brand’s recognition.
Furthermore, using soft colors as the main color scheme to represent the concepts of “rebirth, care, beauty, professionalism and life.”
慕朵，提供專業的美睫美甲、美容護膚等服務，提供消費者全方位「美」的需求，注重品質及細節，除了提供時尚、專業的服務之外，也同時注重消費者體驗，讓消費者在變美的過程中感到舒適且放鬆。
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[ 品牌命名 ]
Moamor由法文「Mon amour」演變而來，意味著「我的愛」，傳達著愛與專業的連結，藉由建立起與慕朵的連結，消費者透過專業的服務，體驗至高無上的尊榮感受，也代表著「為悅己而容」，經由變美而使心情更加愉悅，讓每個人成為「自己的愛」。
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Logo識別方面，結合M、O、A、R的英文字型，運用線條勾勒出時尚典雅的風格，以高挑、修長的中文字型傳達纖細的美感，並且在中、英字體都加入襯線，纖細的質感中帶著睫毛的意象，加強品牌的識別度。
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色彩運用方面，以「重生、養護、愛美、關懷、專業、生活」為概念，選用柔和的色系，傳達品牌理念。
