In this project we were asked to design a packaging concept to fit Istanbul city.
I chose Oreo family pack as a product as I wanted the product to be a shareable one between friends or family.
The concept of this product is capturing Istanbul, I wanted to capture simple moments in different famous places and deliver the feeling of coziness that Istanbul gives to everyone that comes visit.
I used a photo of the Oreo cookie as a character wandering around Istanbul and capturing different moments, and I illustrated these scenes of different spots to make it appear more cozy and interesting.
Gulhane: is one of the most famous parks in Istanbul and it is very famous with its colorful tulip flowers.
Karakoy: is famous with its narrow streets that are full of different cafes and colorful umbrellas.
Uskudar: is famous for the maiden's tower and people usually go there to enjoy the view of the water.
At the top there are the front views of the packaging and their backside is right underneath each one of them.
Thank You!
