CARIBOU ADVENTURE | TRANSPORT | 2018
CONTEXT
1. Kayakzone has many years of experience in distributing kayaking equipment and organising trips.
2. The client approached us to design and launch its first product.
PROCESS
1. The backbone of the project was a nautical mock-up made by a boat builders with decades of experience.
2. We started with a 3D scan of the mock-up and then converted the scan into a geometrically correct CAD model.
3. We were looking for a universal aesthetic that gives comfort and character.
4. We worked on mock-ups to achieve optimum ergonomics for the seats, foam and deck.
RESULTS
1. We have created a new brand that has easily gained recognition in the domestic kayak market.
2. We have developed an easily memorable brand and model name for the kayak.
3. Users praise the convenience of rowing and the comfort of the seats.
4. Our client has successfully progressed from a distributor to a manufacturer of high-end kayaks.
5. In 2018, the project was nominated for the prestigious Red Dot and Good Design awards.
6. The characteristic bevel of the deck improves the ergonomics of paddle movement while swimming.
SUMMARY
1. The kayak has gained a lot of satisfied customers among hobbyists and owners of kayak rentals.
2. Our client has successfully progressed from a distributor to a manufacturer of high-end kayaks.
3. The developed brand quickly gained popularity and the client is already planning further cooperation.
