Cuando Coca Cola México nos pidió contar la historia detrás de Ades, dejamos volar la imaginación, creando un micromundo lleno de color, textura y animación 3D. El reto radicaba en destacar el producto a partir del origen de la marca. Un proyecto en el que la participación de todo nuestro talento fue indispensable. Gracias a todos los esfuerzos obtuvimos, más de lo buscábamos. Sin duda es de nuestros proyectos favoritos.
When Coca Cola Mexico asked us to tell the story behind Ades, we let our imagination go wild, creating a microword full of color, texture and 3D animation. Our challenge was to highlight the product based on the brand origins. The participation of all our talent was essential on this project. Thanks to all these efforts, we obtained more than we were looking for. Without a doubt this is one of our favorite projects.
When Coca Cola Mexico asked us to tell the story behind Ades, we let our imagination go wild, creating a microword full of color, texture and 3D animation. Our challenge was to highlight the product based on the brand origins. The participation of all our talent was essential on this project. Thanks to all these efforts, we obtained more than we were looking for. Without a doubt this is one of our favorite projects.
Credits
Brand: Ades Mx
Company: Coca Cola Company
Company: Coca Cola Company
Direction: Diego Ballesteros
Art Direction: Alan Rojas
Illustration: Hugo Reyes
Art Direction: Alan Rojas
Illustration: Hugo Reyes
3D Generalist: Alan Rojas
3D Modeling: Alan Rojas & Shai Daza
Sound design: Supasound
