Live UX DESIGN
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    How do you reach a new generation? Speak their language, and even further... speak their medium. Our goal was to reach out to our typically weake… Read More
    How do you reach a new generation? Speak their language, and even further... speak their medium. Our goal was to reach out to our typically weakest demographic, and get them excited about the Marine Air-Ground Taskforce Demonstration. Executed together with a facebook online campaign, it drew students in, rewarded them with a teaster video, and then revealed the true meaning. After the reveal was complete, we submitted content about the real MAGTF, and then released tickets to a vip chalet at the airshow. Read Less
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