Hongik Daehakro Artcenter is a space leading Korean performance art culture. Building has windows in form of harp. Also, I thought each space of art center would have inherent sound wave. I made logo using similar appearance of window and sound wave. It is flexible identity changing in real time according to the sound wave the space has. Large concert hall means red color, small theater blue color, and gallery black color.

 

You can see logo changing in real time in the space where interaction like web or app is possible. Consumers can know which space is being used actively in the art center and feel active and dynamic art center’s image.