TOODALOO
Crunch Onward & Inward
Toodaloo is an adaptogenic trail mix that says ‘goodbye’ to snacking as we know it and ‘hello’ to a new and better way. Enter the Toodaloo. A brand that’s on a mission to heal your body and the planet. Toodaloo is loaded with functional ingredients like ashwagandha, reishi, turmeric, lion's mane, mucuna and more. If that wasn’t enticing enough, Toodaloo also uses plastic-neutral packaging and is climate-friendly, committed to regenerative agricultural practices by donating to the regeneration of 100 square feet of polluted farmland back to the rich, neutral soil Mother Nature intended. With 5 functional flavors, there’s something for everyone.
When we set out to build the brand identity and packaging design system for the team at Toodaloo, our goal was to showcase the magic behind the mix. We leveraged lively color palettes, playful typography, and a whimsical illustration style that when combined, dials up taste and brings to life the inherent purpose behind the brand. And because Toodaloo has so much to offer, we developed an icon system that displays its many benefits – like being plastic-neutral, plant-based, non-GMO and made with no processed sugars or refined oils – in a story-like and engaging way.
“We approached Herefor with the idea that we wanted to build a world where healing was universal and nourishing food was fun. They were like "Yes. We get it. Let’s build it!" After collaborating, refining and perfecting the brand, we had Toodaloo – my happy place. A place of nostalgia, play and inspiration. I would dream up worlds any day with Herefor.” –Philippe Chetrit, CEO, Toodaloo.
Brand Identity, Packaging Design, Brand Photography, Copywriting, Illustration, Social Look & Feel
