FARFETCH|发发奇
Farfetch business model introduction video|发发奇业务模式介绍视频


发发奇是一个时尚购物平台,但它的商业模式比较复杂,在消费者之中存在误解和陌生。
我们受发发奇邀请,创作一个5秒开屏和一支60秒TVC,在保持时尚调性的同时,用诙谐有趣的达达主义拼贴手法,向时尚爱好者们介绍发发奇。
发发奇APP打开时,出现的5秒开屏会让用户对发发奇有初步认识。
60秒TVC出现在新人专区,从货源、选品、物流、售后等环节深入浅出地讲解发发奇独特的商业模式。

Farfetch is a fashion shopping platform with a bit complicated business model that may cause misunderstanding to its customers around the world.
We are invited to create a 5-second landing video and a 60-second TVC to give an introduce Farfetch for fashion lovers. And we thought the humorous Dada-style collage could be a great match with Farfech's branding and its fashion tone.
With the 5-second landing video of application, users would have a quick look about Farfetch.
We put the 60-second TVC in the welcome section for new users, explaining the unique business model of Farfetch through its supply system, production selection, shipping methods and after-sales.
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概念|Concept
5s开屏 |5s screen opening short video
60s视频 |60s TVC
KASAKII 卡卅

Farfetch Business model introduction video  | 发发奇业务模式介绍视频
Departure Time | Mar.12,2021 ~ May.27,2021
Project Director - 刘滨|BINL
Business Director - 尼尼鸭 | NINI
Account - 黄玮佳 | Vita
Creative - 罗坤中 | Nimo / 蔡永乾 | Yin 
Article Designer - 罗坤中 | Nimo / 林志颖 | Jared Lam
Animator - 林志颖|Jared Lam
Illustrator - 罗坤中 | Nimo / 刘潇 | Lio
CGI Designer  - 潘令琪 | SHINSORI
Copywriter - 米露淇|Mickey 
FARFETCH|发发奇
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