Singapore Food Agency (SFA) is the lead for our nation’s food-related matter, and is committed to ensure and secure a supply of safe food for Singapore. 

Our team have worked together with SFA to create an identity that captures this core mission. Inspired by the nature of the agency, the logo plays with iconic representation of food that have been carefully redrawn to strike a visual balance, without losing the qualities of a leaf and fish.

The idea for interlocking the elements was conceived to regard their collaboration and partnership with stakeholders. Bringing the graphical elements together, they are then reimagined as a shield to evoke a sense of safety and protection.

The resulting logo design has a fresh and vibrant look that perfectly showcases the affability of the agency with its key stakeholders.