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Cars.com: New Car Search
I used iRise to build this prototype in 2010. It was used in testing new grouping mechanisims to present to shoppers on Cars.com searching for new car inventory. iRise has consistently proved to be a capable tool in developing workflows consisting of multiple paths and edge cases to present to the user. That said, as I write this, it's 2013. I much prefer to do rapid prototyping work in html/css within the the constraints of well thought out frontend frameworks like Bootstrap.
Cars.com SERP rendering the results of a shoppers search grouped by dealers having matching inventory.
Another test artifact from the same session. As you'll see below, certain aspects of this were perceived to be useful and usable.
New car SERP as seen in production at Cars.com today (2013).
 
Full disclosure - I left Cars.com 07/2012, prior to the redesign and rebranding efforts reflected in this mockup.
Cars.com: New Car Search
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Vince Mease

Cars.com: New Car Search

My first project at Cars.com involved jumping in to prototype features for testing to determine if the SERP for New Car search would convert shop Read More
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