VANCAT is the operating brand of Zhejiang VanCat Technology Co., Ltd., which is a leading Internet beauty technology company in China. With a strong sense of mission for the development of the new model of Internet beauty in China, Vancat innovates to create the "third space" of beauty industry. By making full use of the "new service" model of mobile Internet and big data technology, Vancat is committed to building a first-class service provider of Internet + healthy life experience.
梵猫是浙江梵猫科技有限公司旗下运营品牌，浙江梵猫科技有限公司是中国领先的互联网美业科技公司。本着对中国互联网美容新型模式发展的强烈使命感，创新打造美业“第三空间”，梵猫充分利用移动互联网和大数据技术的“新服务”模式，致力于打造一流的互联网+健康生活体验服务商。
01
Brand identity Creativity
品牌标识创意
The design was inspired by the brand name VANCAT. Extracted "Vancat" first letter V, one stroke to form the eyes of Van Cat. The image of a cat that is so comfortable that its eyes narrow into a single line pops out of the paper. At the same time, in the artistic design of the eyes, to strengthen the memory of the brand "V", so that consumers can see V as if they see Fan Cat, and enhance the ability of brand recognition and memory.On the spiritual level, the concept of "V" also means "big V", which refers to the opinion leaders of the industry. Through the design of "V", the team hopes to convey the beautiful vision of Vanmao to become a big V and a leader in the industry, no matter in the fashion field or the SPA beauty industry.
设计灵感源自品牌名VANCAT。提炼“VANCAT”首字母V，一笔构成梵猫的双眼。一只舒适到双眼眯成一条线的猫咪形象跃然纸上。同时，在双眼的艺术化设计上，加强品牌“V”的记忆，让消费者见V如见梵猫，增强品牌的识别记忆能力。在精神层面上，“V”的概念又寓意“大V”，代指行业意见领袖。团队希望通过“V”的设计，传达出——无论是潮流领域，还是spa美业行业，梵猫都希望成为大V、成为行业领军人的美好愿景。
Product name: VANCAT
Positioning: a first-class Internet + healthy life experience service provider
Image: Internet, completely different from traditional beauty industry
Color: yellow + black
Tonality: both cool and appearance level
品名：梵猫
定位：一流的互联网+健康生活体验服务商
形象：互联网化，与传统美业截然不同
色彩：黄+黑
调性：潮酷与颜值并重
定位：一流的互联网+健康生活体验服务商
形象：互联网化，与传统美业截然不同
色彩：黄+黑
调性：潮酷与颜值并重
02
Brand IP shaping
品牌IP塑造
Brand IP Specification
Name: Van.
Gender: No gender
Identity: Vatican Cat
Occupation: Gen Z inventor
Personality: Mysterious
Hobbies: all cool cool personality of the new
Features: Anytime, anywhere, play the trend!
Weakness: SHH - don't say it too loudly!
品牌IP说明书
姓名：Van.
性别：无性别
身份：梵猫
职业：Z世代发明家
性格：神秘
爱好：一切潮酷有个性的新鲜事
特点：随时随地，玩转潮流！
弱点：嘘——别说的太大声！
IP properties
吉祥物属性
The trend of nationwide certification in the industry is big V. Usually live in seclusion in the cat, two eyes a blindfold, who do not love, cool walking world. Lightning imprint on the hat, hinting at an uninhibited attitude, is its fashion emblem. When in the mood, get on the skateboard and do a 360 degree whirl. All the streets are its fashion territory. Midnight is coming, break the shackles and indulge your soul, and gather friends to come to HipHop Hip-hop Battle. High-top sneakers are standard, popular logo t-shirts are piled up, and parkour graffiti is a sign of fashion. Interpret with practical action "Van has gravity tide I see!"
Once put to use SPA big move, although the action seems not to walk heart, in fact one or two dial a thousand gold, a second free you by 996 abuse of the body. Do not ask why blindfold eyes, ask, be: my SPA need not eye, walk heart! I didn't say SPA, I said Struggles from 996.
03
Shaping generation Z youth Third space Beauty brand
塑造Z世代青年的第三空间美业品牌What can't Baidu do? Is experience.
Creating a good space is the beginning of creating a good experience. Our team helps Brahman Cat brand break through the industry tradition and shape the third space beauty brand of generation Z youth.
什么是百度不到的东西？是体验。
打造一个好的空间就是打造一个好体验的开始。我们团队帮助梵猫品牌突破行业传统，塑造Z世代青年的第三空间美业品牌。
Motion and stillness are partially obscured
动与静半遮半掩
The team uses the appropriate space processing, through the understanding of consumers' psychological change process of "dynamic and static", with the help of the physical isolation and cutting of space, to break the conventional pattern and reconstruct the space. Let consumers through this part of the aisle space, can be a little bit off the pressure of life and work, from the outside world and "move" their own; In a playful and humorous way, immerse yourself in the quiet space and the services of the new generation SPA, and enjoy the "quiet" without miscellaneous troubles. The half-covered division makes the waiting area and new customers more imaginative about the internal space and more longing for the SPA experience.
团队运用适合的空间处理，通过对消费者“动与静”心理变化过程的理解，借助空间的物理隔离和切割手法，打破常规格局，重构空间。让消费者在通过这部分过道空间时，能一点点卸下生活与工作的压力，脱离因外界而“动”的自己；以玩趣诙谐的方式，全身心浸入沉静式的空间和新世代spa的服务，享受没有冗杂烦恼的“静”。半遮半掩的分割，让等候区和刚入店的消费者对内部空间更有想象力，对spa体验更加憧憬。
Immersive space experience of pressure relief
沉浸式卸压的空间体验
The soft light space helps the guests to adjust their mood and relieve the pressure of 996.The "interaction" of IP devices and the atmosphere of "all over the sky and stars" jointly create the dramatic and quiet magic of Fan Cat, increase the experience of young people to clock in, and make the boring waiting can be played at will.
光线柔和的空间帮助到店客人调整情绪，抚平996的压力；IP装置的“互动”和“漫天繁星”的氛围共同营造梵猫的戏剧性和沉静魔力，增加年轻人的打卡体验，让枯燥的等待可以随心所欲玩起来。
The emotional corridor talks to yourself
情绪走廊与自己对话
The top of the corridor integrates natural elements into the space in a modern way. The stainless steel mirror wave plate is inclined and bent to hang on the ceiling, which integrates the corrugated visual sense of "water" in the industry attribute, and synthesizes multiple layers of reflection, light and shadow are very good. The dark tone and the water ripple light reflected from the top perfectly reflect the "dynamic and static", as if the "water wave" is flowing when walking, the picture is still when you look closely, creating a natural, peaceful and interesting atmosphere as a whole. The dramatic design on the top of the corridor allows guests to forget the troubles of the outside world, get comfortable and relaxed in body and mind, and create an immersive space experience for consumers to relieve pressure. In addition, in order to reduce the sense of cramped space, the single wall of the corridor uses all the black mirror glass, so that consumers can feel the process of "dialogue" with their real selves when they pass through the emotional corridor of Fanmao.
Spa rooms are designed with an emphasis on comfort, privacy and "de-decorating". The top surface of the SPA continues the design of the starry sky, so that customers can be immersed in the vast universe when lying flat in the SPA, as if they can reach for the stars. Fantasy and calm emotions overlap to produce wonderful space experience. Barton team embodies Fancat IP in the space, hoping to bring consumers a spiritual level of companionship. Cool and fashionable Fan Cat brings you a different SPA experience. We hope to provide the young people under pressure with a brand quality experience with rich senses and infinite interest when dealing with the limited space.
Spa房间的设计更强调舒适度、私密性和”去装饰化“。Spa间的顶面延续星空顶的设计，让顾客在平躺做Spa的时候如同沉浸在浩瀚宇宙， 仿佛能伸手摘星，奇幻和平静的情绪交迭，产生奇妙的空间体验。 巴顿团队将梵猫IP体现在空间中，希望带给消费者一种精神层面的陪伴。让潮酷的梵猫，带给你不同以往的spa体验。希望在应对有限的空间，给予重压下的年轻人，一份感官丰富、趣味无限的品牌优质体验。
