Darlene Veloso
Over 20 years of experience deliveringfirst-class art production and marketing concepts in both in-house and studioenvironments. Combine impeccable design sensibility, keen business sense, andsolid focus on quality and efficiency to lead freelance teams in producingbrand-appropriate promotions within established deadlines and budgets. Hands-onproject manager who delves into and effectively combines all granular elementsof a creative campaign. Leverage depth and diversity of knowledge honed throughlong-term client partnerships in entertainment, consumer products, consumerelectronics, sports, automotive, travel, healthcare, aerospace, and government.Fluent in Spanish.
Key areas of expertise:
Studio/Creative Management – Workflow Optimization –Process Improvement – Quality Control /Assurance – Budgeting – ProjectManagement – Cost Reduction – Creative Direction – Branding – Graphic Design –Production – Packaging – Advertising – Web Design – Photo Retouching – SocialMedia – Client Relations – Vendor Relations – Business Development – Model& Still Life Photo Shoots
Translating business needs and brand vision intohigh-caliber creative solutions is my expertise. Throughout my career, I havebuilt and led dynamic design studios and delivered strong results indistinction, profitability, and productivity. Now, I’d like to put myexperience to work for you.
The strengths I bring can be best summarized as follows:
- First-rateportfolio of design work in all core mediums including licensed packaging,catalogs,
Key areas of expertise:
Studio/Creative Management – Workflow Optimization –Process Improvement – Quality Control /Assurance – Budgeting – ProjectManagement – Cost Reduction – Creative Direction – Branding – Graphic Design –Production – Packaging – Advertising – Web Design – Photo Retouching – SocialMedia – Client Relations – Vendor Relations – Business Development – Model& Still Life Photo Shoots
Translating business needs and brand vision intohigh-caliber creative solutions is my expertise. Throughout my career, I havebuilt and led dynamic design studios and delivered strong results indistinction, profitability, and productivity. Now, I’d like to put myexperience to work for you.
The strengths I bring can be best summarized as follows:
- First-rateportfolio of design work in all core mediums including licensed packaging,catalogs,
photographic, advertisements, and tradeshows.
- Deeppassion for generating creative ideas, articulating vision, and moving teamsand clients to embrace it.
- Seasonedability to hire and manage production staff, creative freelancers and vendors.
- Combinestrategic vision with hands-on implementation—seamlessly define long-termobjectives and head core business functions while simultaneously guiding thetimely design and development of all client deliverables.
- Impeccablevisual sensibility, grasp of emerging design trends, and expert knowledge ofall essential software.
To each organization, I have produced cutting-edgemarketing and communications projects critical to long-term brand visibility,profitability, and competitive performance. Here are just a few of my notableachievements:
- Producedbrochures for Honda Motor Company’s retail dealerships, and saved the client15% in revision costs.
- Increasedvisual consistency and boosted productivity by introducing a library of designcomponents and templates for a staff of 10+.
- DefinedBaby Genius’s brand voice and created a style guide for all promotions andproduct packaging.
- Deeppassion for generating creative ideas, articulating vision, and moving teamsand clients to embrace it.
- Seasonedability to hire and manage production staff, creative freelancers and vendors.
- Combinestrategic vision with hands-on implementation—seamlessly define long-termobjectives and head core business functions while simultaneously guiding thetimely design and development of all client deliverables.
- Impeccablevisual sensibility, grasp of emerging design trends, and expert knowledge ofall essential software.
To each organization, I have produced cutting-edgemarketing and communications projects critical to long-term brand visibility,profitability, and competitive performance. Here are just a few of my notableachievements:
- Producedbrochures for Honda Motor Company’s retail dealerships, and saved the client15% in revision costs.
- Increasedvisual consistency and boosted productivity by introducing a library of designcomponents and templates for a staff of 10+.
- DefinedBaby Genius’s brand voice and created a style guide for all promotions andproduct packaging.
Com Dev-USA
20 foot Tradeshow Booth
20 foot Tradeshow Booth
