Joachim Touitou's profile

LACOSTE - In the eyes of the crocodile

EPISODE 1
At last! Roland-Garros has started. In this first episode of "In the eyes of the Crocodile", follow ball kids, referee and immerse yourself fully in the tournament!
EPISODE 2
If you can’t be at Roland Garros this year, we bring it to you. In this second episode of “In the Eyes of the Crocodile” follow the head of clay courts and pro player Pierre-hugues Herbert & his coach as if you were really there.
EPISODE 3
Game, set and third episode of “In the Eyes of the Crocodile”! Follow one sports photographer in action and the incredible tennis freestyler @stef_bojic working his magic in the streets of Roland-Garros!
EPISODE 4
The 2nd week at @rolandgarros has just begun and here is the 4th episode of “In the Eyes of the Crocodile”. Meet the tournament's official falconer and the creative photographer Alex Penfornis, and get backstage with TV journalist Laurent Luyat.
EPISODE 5
Follow our crocodiles of the day: @suzanemusique discovers the Village, Guillaume Pley is on the top of Philippe Chatrier court with the roof manager and Antoine Benneteau shows us the padel court.
EPISODE 6
The last days of Roland-Garros. For the last episode of "In the Eyes of Crocodile", meet the movement artist Mathieu Forget as he gets to grips with his father, the director of #RolandGarros, Guy Forget. Slip inside the megastore and meet the tennis-enthusiast members of The Ace Club and discover the tournament beehives.
Brand: Lacoste
Agency: BETC Paris
Production: Allso
Director: Lenny Grosman
Copywriter: Olivier Mille
Art direction & graphic design: Joachim Touitou
Creative directors: Aurélie Scalabre & Olivier Aumard


LACOSTE - In the eyes of the crocodile
Published:

LACOSTE - In the eyes of the crocodile

Published: