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Deconstructing rarities from Thyssen-Bornemisza Museum
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How do we feel when we define something as ‘weird’?

For two years in a row we developed #aperitivosthyssen creative campaign and visual identity for @museothyssen, a serie of summer concerts held on the museum’s terraces. This year’s edition curatorial concept is ‘Rarezas’ / ‘Rarities’ and explores works from the Thyssen-Bornemisza National Museum collection that are outstanding for their unique, atypical and extraordinary character.

Rather than focusing on expressing what a rarity is, we wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system.


























































Thanks for watching!

Creative Direction & Design: @rebekaarcestudio
Motion graphics: @nachovelasco_
Curator: @pportellano
Client: Thyssen-Bornemisza National Museum






Deconstructing rarities from Thyssen-Bornemisza Museum
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Rebeka Arce

Deconstructing rarities from Thyssen-Bornemisza Museum

Creative campaign and visual identity design for #aperitivosthyssen, a serie of summer concerts held on Thyssen Bornemisza-Museum’s terraces. We Read More
1.1k
7.7k
71
Published: