馬百良秋梨潤喉蜜
We design a Snapchat filter inspired by the “How to Loot” game to introduce the new edition of Ma Pak Leung Pear Loquat Syrup included an updated recipe with a new technical Neutralised traditional image. It raises brand visibility with young people and customer interest. The new Snapchat-Business Account will also created.
The mascot of the campaign is named Pear Jai design based on Pear (one of the major ingredients of the product) with a hero image. It will appear in the game lens and the series of the Snapchat game advertisement.
Snapchat Game Filter
At different levels in the game, players need to solve brain puzzles to pull the pin in order to win. E-coupons will be sent as gifts when winning the challenge. Users can use the coupons to shop at the online store or save for the coming consumption.
Create the Ma Pak Leung business Account
Snapchat is the most-used platform among those 12-24. People can shop directly on Snapchat with the new function. This can increase the e-commerce platform of the Ma Pak Leung.
Promotional Ads
