The Story
ITC stands for 'International Trading Company' and is a trading company created in 2019.
Clients wanted minimal, sophisticated and reliable company identity, unlike traditional trading companies that were rigid and hardness.
Creative Ideas
Therefore, rather than making a new symbol, to increasing visibility through the arrangement and deformation of serifs font, and I wanted to visually convey a classic, refined and concise feeling. The font of the logo sought to pursue a sense of trust and visual stability through serifs, and the font of texts and documents was reinterpreted through sans serifs into a more minimal and modern sensibility. The color focuses on monotone using black and gray to pursue modern and trendy feelings.
Designer : Sangpil Eom
Clients : International Trading Company
Date : 2020 / 06
