Massage Meow

Cat cute fascia gun female innovation Massager Massage Gun

猫咪按摩器 Massage Meow

Massage Meow 是一款为女性日常肌肉放松和轻度健身打造的按摩类产品。以其可爱的外形设计和创新的内构造设计，让女性用户更易于接受、携带和使用，养成更健康的生活方式。

Massage Meow is a massager designed for women's daily muscle relaxation and light fitness. With its cute appearance and innovative structure design, it is easier for female users to accept, carry and use, Develop a healthier lifestyle.

Client / MORY

Design Company / inDare Design Strategy Limited

Designer / Wesley Chow & Dingyu Xiao

我们在用户研究中发现，有相当一部分有健身习惯的女性因不满肌肉感且不规则的外形而放弃使用筋膜枪；而对于没有健身习惯的女性而言，在长时间工作和逛街过后，同样需要便携式按摩产品帮助随时随地放松肌肉，却囿于传统筋膜枪的外观而放弃了解小型筋膜枪产品。

因此，让女性用户愿意了解、使用和携带成为了本次设计的重点。我们选用了广受大众喜爱的 “猫” 为元素，构建出圆润、软萌的外形；以猫咪常见的 “蹭” 、“踩奶” 等行为为灵感，设计了猫头、猫爪两款按摩头；通过具有 “包裹感” 的连接处和软胶材质运用，营造出呵护、体贴的感觉。

We found in user research that many women with fitness habits give up using fascia guns because they don’t like muscular and irregular shapes. For women without fitness habit, after long hours of work and shopping, they also need portable massager help relax muscles anytime and anywhere, but are limited by the appearance of traditional fascia guns and give up understanding of small fascia gun.

Therefore, making female users willing to understand, use and carry has become the focus of this design. We used the popular "cat" as the element to create a round, soft and cute appearance; inspired by cats' common behaviors such as "rubbing" and "kneading", we designed two massage head: Cat head and Cat paw; through the "wrapped" and the use of soft rubber materials, it creates a caring and considerate feeling.

猫头——针对颈椎、脊椎和跟腱肌肉的 U 形按摩头；猫爪——适合三角肌、背阔肌、臀部、腿部等身体各大肌群的通用型按摩头。

Cat head-U-shaped massage head for cervical spine, spine and Achilles tendon muscles; Cat Claw-universal massage head suitable for all major muscle groups of the body such as deltoid muscle, latissimus dorsi, buttocks, legs.

相较传统筋膜枪，Massage Meow 的元器件完全重新布局，使产品突破固有形态，更吸引人、更具传播性且更易携带。

Compared with traditional fascia guns, Massage Meow's components have been completely re-arranged, making the product break through the inherent form, more attractive, more communicable and easier to carry.