2021 PWS Esports Key Visual & Broadcast Asset

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About the project

ETC

PWS is the initials of PUBG Weekly Series. The PWS launched in 2021 as an East Asian regional competition that integrated Korea, Japan, Taiwan/Hong Kong/Macao regions. The PUBG major competitions have contents called PICK'EM CHALLENGE. This requires numerous departments's collaboration and the process of producing key visuals, which is very complicated. However, since the PWS competition does not have a representative item for the competition, the Internal Design Team decided to produce a key visual using PUBG's basic design eset! The eSports PM wanted the design concept of PWS completely different from the previous one. We came up with the concept of the cartoon format to apply that opinion, and started the study using the cartoon rendering technique. We could challenge more since the PWS logo was made in a very simple form. The team made 2 key visuals by setting the pose of PUBG characters with cartoon-style which is awesome especially the one with the pose with W's hand. After the key visual work, we additionally design the leaderboard and video thumbnail to be used for broadcasting. The challange for the development! This is how PUBG works.