Tropea is an argentinian fashion brand dedicated to the production and sale of wallets, shoes and accessories with exclusive and eye-catching designs.
CROING, as a creative and digital agency, developed its Summer SALE Campaign called "Soltar"
The concept "Soltar" played with the funny idea of "letting uncomfortable situations go away" and receiving a wallet in exchange.
To develop a summer clearance campaign, we designed a creative strategy with a photographic production with lots of colors and hilarious phrases. We used innovate resources such as Motion Graphic Videos for interactive stories, and Social Media posts.