These images are taken from Nokia's Launch exhibition, promoting the new font 'Nokia Pure', designed by Dalton Maag. A number of top London design agencies were asked to produce an artwork using the 'Nokia Pure' font. I was asked to create a typographic design and a give-away. Visitors to the exhibition were encouraged to choose their own mug from the mug wall which I designed. I also created an over-sized version of a fridge magnet word game which visitors to the exhibition could play and interact with. A miniature version was available for them to take home. The reductive typographic design on the giveaways allows the font to be seen in its purity.