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    Identity Design for a fictional clothing store and brand called Deer Sue
Deer Sue

Identity design for Deer Sue, a fictional fashion label & store.

Rather than grounding the design with a single recurring motif, the identity is made up of several experimental images linked by mood. The identity would be constantly evolving to reflect the contents of the store.

Six different business cards joined by a perforated edge allow the customer to choose their favourite and tear it off.