Kahit Ano Chips
Kahit ano in English: "Anything"
On any occasion, people are always excited to make moments yet, indecisive enough in making decisions. That’s where Kahit Ano came from. Kahit Ano used to be a word that is unidentified and confusing. Making the decision about food is a hassle and time-consuming. With Kahit Ano, you don’t have to spend much time thinking about what to eat because your Kahit Ano response is identified, specific, and exists. With Kahit Ano, there’s no indecisiveness.
Tagline: Ang Kahit Ano na hindi magulo.
(Anything and not confusing)
Brand Tone: Witty, Playful, and Direct.
Brand Positioning
Target Audience: 16-35 - People who find it difficult to choose a food because of indecisiveness.
Frame of reference: Tasty flavors with a twist.
Point of Difference: A food that is identified, specific, and not confusing.
Reason to believe: Kahit Ano knows the struggle of making decisions. With Kahit Ano, you don’t have to spend a lot of time thinking about what to eat because with Kahit Ano, There’s no indecisiveness.
Kahit ano chips product design
