In 2020 BMW refreshed its well-known logo.
It has been simplified and reduced to the simplest based on the previous design.
I would like to introduce a more radical and bolder option.
One that preserves the core of the BMW logo and gives it a more dynamic
expression overall. Qualities that are associated with BMW cars.
Dropping the name from the logo increases the adaptability and allows more variations for a wide variety of uses, while emphasizing and preserving the core expression of the Mark.
BMW logo evolution
Logo Design Grid